As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year. Here are eleven key digital marketing trends for 2019. 1) Artificial Intelligence Artificial intelligence will take over the world! Or at least the world’s simpler jobs. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Fa...
Take a look around your house, office or even the next store you visit, and you’ll start to notice that internet-connected devices are bringing us closer than ever before to a world of ubiquitous computing and ambient intelligence. As these Internet of Things (IoT) devices become increasingly commonplace, people will start to expect computing to be more integrated into their lives, to anticipate, understand and seamlessly meet their needs. They will expect software to respond to spoken natural language, gestures, body language and emotion, and for it to understand the physical world and the rich context surrounding each user as they navigate their personal life, their work and the world around them. This trend has more promise than just bringing additional convenience, productivity and connections to our everyday lives. Smart sensors and devices are breathing new life into industrial equipment from factories to farms, helping ...