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How to Boost Your E-commerce Store's SEO ?

Create Buzz and Attract More Traffic

Promo codes aren’t all about driving sales. They can also be used to reach all sorts of marketing goals, improving your SEO in the process.
Target promotion-related keywords (e.g., promo code, discount, sale, coupon) to attract a new type of search traffic.
Share promo codes on your social media profiles and Work with Influencers to spread the word about them as well. Include them in your paid search campaigns, print ads, and everywhere else you can think of. You can also attract traffic from your current customers by offering email promos.

This extra buzz improves overall site traffic, click through rates, conversions, and other factors that tell search engines your e-commerce store is valuable for search results.

The main goal of your promo code doesn’t even have to be encouraging conversions. 

You can easily attract searchers with a discount offer, then optimize your landing page to encourage them to click through, explore your site, and learn more about your products before they convert www.semrush.com/sem/?ref=7990773976.

Here are some of the different kinds of promo codes you can offer to create buzz and attract site traffic:

  • Free Shipping — Shipping cost is one of the biggest factors that discourages people from shopping online. Offer free shipping to attract people to your site, and include a minimum purchase amount to improve your margins (E.g., Free shipping on purchases of $100 or more).
  • X Dollars off — Offer a flat discount on an individual product, a category of products, or on your entire store (E.g., Get $10 off your first purchase).
  • X Percent off — Offer a percentage off an individual product, a category of products, or on your entire store (E.g., Get 10% off all children’s shoes).
  • Free gift — Offer a free giveaway with purchase or buy-one-get-one. This is a great promo for cleaning out inventory.
  • Expiring promotion — Offer a promotion for a limited period of time. It can be recurring (e.g., a weekly promo) or seasonal (e.g., spring cleaning discount).
  • Discount for signing up — Offer new customers a percentage or dollar amount off when they sign up for your newsletter. This is a great strategy to generate leads and conversions.

Optimize for Conversions with Expiration Dates

Click through rate is an important rank factor for search engines. E-commerce stores can attract search traffic all sorts of different ways, but using promo-related keywords can improve your conversion rate and SEO.
Attract traffic that is actively looking for promotions and deals. Present them with an irresistible offer, and they are bound to click through. You can make this strategy even more effective by including a sense of urgency.
Offer your promo for a limited time and highlight it on your landing page, so visitors feel compelled to act now. Create a clear expiry date for each coupon, and use conversion-driving language with your CTAs, like “Today only” or “Exclusive offer ends Sunday.”
Here is a great example of "sense of urgency" from Old Navy:


Here are some influencer marketing platforms to check out:
Influencer marketing platforms are also a great place to find and pay Instagram, Twitter, or Facebook influencers to share your promo codes. This can help you build more links in the process, by creating buzz about your promotion and attracting traffic.


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